By the year 2020, the global market had been conquered by the trend of real estate software. While looking for a home or a place nowadays, customers are looking for digital convenience over the traditional offline methods. According to a Digital Age Report 2019, it is revealed that 44% of home buyers are starting their search online.
Here is the percentage of people who find the house online: 98% of them are older millennials, 89% of them are boomers, and 68% of them are youngsters.
It will make perfect sense if you consider the millennials since they make up a significant part of the U.S., and adjust your application to their requirements.
Assuming that you are here, reading this blog to create a real estate clone app, I suggest you go for the Zillow Clone. So, let’s get into the subject straight.
The primary step you need to follow during the real estate app development is to do a business and market analysis. Know the demand of the current market, competition, etc., to make your app succeed. These are considered to be the critical steps as only by looking at this can you say whether you will get the expected profit or not.
Why a Zillow like app?
Zillow and Trulia remain the U.S’ market leaders, as of January 2020, with a count of 36 million and 23 million visits every month, respectively. But it is to be noted that by 2015, Zillow purchased Trulia and became the United States’ largest real estate agency. It then, with years passing, merged with software providers like Agentfolio, Retsly, and StreetEasy. The application, because of this strategy, had approximately 186 million visitors.
Features worth considering
So, for a Zillow app clone to achieve this massive success of Zillow, it must have outstanding features. That’s why I am here with some features that might help you for success and to determine the development cost as well:
- Sign up/log in:
The more, the merrier. So, provide the users with more login options to navigate into your app. One effective login method is social media login. To make the app trustworthy, integrate features like two-step authentication, using biometrics, sending SMS code, etc. You may also include tips along with the app for their easier reference to use the app.
- Filtered search:
Provide your users a search feature with filters like price, several rooms, and location. Trulia app includes over 30 search filters. Try to simplify their search by keyword, property type, neighborhood, parking availability, house characteristics, etc. Customers would be able to find their best matching property faster.
- Pictorial representation:
Photos are the best feature in a real estate app. Users may find the realistic presentation of the property to be appealing. You can also add advancements by providing videos or a 360-degree virtual tour of the property.
- Information on property/neighborhood:
The best way to drive greater user engagement is to provide detailed information about the property, like about its neighborhood, the amenities, and stories from the locals. It will let them know if the community is friendly, about the level of crime, etc.
- Integrated CRM:
This feature comes in handy to the real estate agencies who want to build an app as they will help track the leads and sales, all by getting the analytics on a real-time basis. You can modify or create the promotion and marketing strategies by also sending some offers and updates.
- Cost estimator:
You can integrate an estimation calculator to calculate the property’s interest rates or price based on taxes, loan amount, or other factors. You can alert the users when the appropriate item appears via push-notification integration.
- Heat maps and maps integration:
To present information about the property, map integration is essential as it is a precise way to get clarity. You can mark the area with different colors to indicate the different risk levels of crime. You can also mark the nearby infrastructures, the properties’ costs in the region, and the risk of natural disasters. But also remember not to overcrowd the map with much information. Let the users choose an option from the list of criteria about which information they want to know.
- In-app communication:
Let users have a direct conversation with the real estate agent through the app. Having an online discussion about the property can help the user get more details and make a decision. It will anyway benefit you too, because of the faster processor and to get more deals.
Opt for developing the app from the Zillow Clone script, as it is a wise choice known for reducing your time, budget, and effort. They will be readily available with many development companies. Choose the best one and discuss your requirements. With the right steps, you can launch the app in no time!