- 1 What are they and how does creating video motion graphics benefit you?
- 2 What are Motion Graphics?
- 3 What kind of Motion Graphics are there?
- 4 Advantages of creating a video motion graphics
- 5 It’s time to create a Motion Graphics video!
Known as motion graphics, animated graphics are one of the best ways to create video motion graphics. This happens because they have excellent advantages such as the fact that we can use them even though we do not know much about animation, in addition to being quite attractive to users. If you already know the advantages and want to take action, do not miss these tools to create explanatory videos.
What are they and how does creating video motion graphics benefit you?
If you are still undecided about the advantages that creating a video with motion graphics can give you, it is best to keep reading because here we will tell you the 6 main advantages of this type of video. They are so good that you will want to have them on your website or online store right away. If you want to start creating your video, see how to make motion graphics
What are Motion Graphics?
The first thing you should know is the definition of Motion Graphics. Don’t worry, we are not going to get into very deep animation topics or in technical terms. You only have to watch a video in which advertisements, objects, text or animated shapes appear to understand what Motion Graphics are.
In short, we can define them as a graphic animation, call it a drawing, character or design. Motion Graphics can be made in a variety of ways, ranging from using objects from a library in a program to make animations to designing them step by step. Of these two ways, the first is the easiest and fastest.
What kind of Motion Graphics are there?
Actually, there is no defined type of Motion Graphics as they have a wide variety of options ranging from simple cartoons to more complex graphics. In the end, we can include all graphics that have animation as a Motion Graphics.
What you should keep in mind is that depending on your objective and the type of video you want to make, the Motion Graphics you must use will be different. For example, if you want to create a video with motion graphics focused on sales, the best option is to use animated characters, some arrows and signs that help guide the customer.
Advantages of creating a video motion graphics
They make explaining concepts easier.
The first advantage that we can find in these videos is the fact that explaining concepts becomes easier. Also, if we refer to the tests, a video will always facilitate the understanding of a topic.
When the videos contain Motion Graphics, we can realize that creating a video with motion graphics helps us a lot when it comes to explaining complex topics. These videos, due to their innovative nature, make people pay more attention to them.
It’s easier to summarize
Being brief but concise is something everyone should consider when creating a video with motion graphics. This is essential because today we have much less time to capture the attention of our user and captivate him, and thus ensure that he does not stop watching our video.
For example, if we want to explain a financial plan, creating a Motion Graphics video may be a good idea. In this way we can briefly but dynamically explain how we achieve those financial goals or how we can help clients financially, thus moving from boring numbers to dynamic and fun videos.
Make boring interesting
Boring, flat, text-filled content will certainly not arouse interest the same as dynamic, animated content. One of the main advantages of creating a Motion Graphics video is precisely that you manage to arouse the interest of your audience.
In this way it is much easier to capture the audience and get them to interact with you. You will no longer have to make superhuman efforts to get them to read your content, these videos will make them hook themselves with the content. Above all because if the content is good, without a doubt it will be much easier to get users to take a certain action. Here are some other tips to make your video a success.
Elegance and good taste
The best way to differentiate a business is through its image. Just put things in perspective, as a text-only business won’t be as impactful as one that has taken the time to create a Motion Graphics video.
Consequently, with an animated video you get that the image of the business improves significantly. This is ideal especially if you sell image and status as happens with businesses such as clothing stores, aesthetics, beauty salons or agencies. These businesses should always consider creating a Motion Graphics video.
Combine it with other techniques
One of the advantages of creating a Motion Graphics video is that this animation technique goes hand in hand with others. For example, you can use Whiteboard Animation or animated characters to complement the video.
In this way you are creating a much richer, more attractive and fun content that can have a better chance of success. As if that were not enough, most of the online tools put these types of options at your disposal, you no longer need to be an expert to create almost professional animated videos!
A process in seconds
Finally, you should know that one of the main advantages or benefits of creating a Motion Graphics video is the fact that you can explain a whole process in a few seconds. From a purchase process to how to use a certain product or service.
This is really useful for several reasons: you save work for consumers or users which improves their shopping experience and, on the other hand, you save a lot of work by not having to explain how the process works, thus reducing the number frequently asked questions.
It’s time to create a Motion Graphics video!
As we mentioned in some of the points of this text, now it will be much easier for you to create a Motion Graphics video thanks to the fact that you already have at your disposal the tools that make digital animation available to everyone.